Andreia Cirne Consulting
How I work

Seven moves, in order, every engagement.

Not a methodology slide. The actual mechanics of week-to-week work, from the first read of the operation to the moment the team carries it without me.

How does the process work?

I start with diagnosis, then turn the findings into priorities, an action plan, measurement points and a rhythm for continuous improvement.

The cycle

A continuous cycle of impact

My work follows a simple cycle: understand what is happening, decide what matters first, act, measure and improve.

  1. 01
    Diagnose

    Understand what is actually happening.

  2. 02
    Prioritise

    Decide what deserves attention first.

  3. 03
    Action Plan

    Turn findings into clear next steps.

  4. 04
    Measure

    Track the signals that matter.

  5. 05
    Improve

    Review, adjust and keep learning.

  6. A continuous cycle of impact

  1. 01

    Diagnose

    I start by understanding what is actually happening: marketing activity, data, customer journey, team rhythm, decision flow and recent campaigns or initiatives.

    Outcome: you get a clear read of what is blocking progress, what is noise and which decisions are missing or unclear.

  2. 02

    Prioritise

    From the long list of possible fixes, I separate what is critical, what is quick to improve and what has the highest potential impact.

    Outcome: a priority map that shows what to fix first, what to park and what not to spend energy on yet.

  3. 03

    Action Plan

    I turn the diagnosis into an actionable plan with initiatives, owners, timelines, dependencies and implementation rhythm.

    Outcome: the team knows what happens next, who is responsible and how the work will move forward.

  4. 04

    Measure

    I define a focused set of signals that show whether marketing is getting healthier: conversion, lead quality, user behaviour, decision speed, team confidence or channel performance.

    Outcome: you review the numbers that matter, not a dashboard nobody trusts.

  5. 05

    Improve

    I review, adjust and transfer the work into the team's rhythm so improvement does not depend on one-off interventions.

    Outcome: the team leaves with a clearer system for deciding, acting, measuring and improving.

Better marketing is easier to lead when the next decision is clear.

Start with clarity