I work inside the layer where marketing decisions actually get made.
I'm Andreia Cirne. For the last decade, I've worked inside marketing teams and founder-led businesses where the problem was rarely effort. It was structure, ownership and decision quality.
- Senior marketing operator
- Fractional CMO
- Strategic diagnosis
- Marketing operations
- Team capability
What I am — and what I am not
- Not an agency selling production hours.
- Not a consultant dropping a deck.
- Not a trainer delivering generic sessions.
- A senior operator inside the decision layer.
- A structure-builder for overwhelmed marketing teams.
- A temporary leader who leaves capability behind.
Most marketing problems are decision problems wearing marketing clothes.
What I keep seeing
Talented teams. Busy calendars. More tools than clarity. A founder still holding too many decisions.
Where I work
Not in production alone. Not in theory alone. I work in the decision layer: what gets prioritised, shipped, killed and learned.
What should remain
The work should not depend on me forever. The goal is a team that can make better decisions after the engagement ends.
How I think about the work.
Name the real problem.
If we can't name it in one sentence, we are not solving it. We are managing it.
Fewer, better calls.
An engagement that ends with more options has not done its job. The job is to close them down.
If it doesn't ship, it isn't real.
A strategy that doesn't show up in next week's calendar is a document, not a decision.
Leave the team able.
The success measure is what the team can do six months after I'm gone.
What working together actually looks like.
“Andreia managed our account, including Google Ads, social media campaigns and SEO. What stands out is her ability to solve challenges quickly and effectively, with a consistently professional approach. Beyond execution, she showed strong strategic capability, advising us on how to optimise budget and maximise results.”
If this sounds like the right kind of operator for you, talk to me.
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